NY-Z
Usually I am not a fan when big brands latch onto celebrities for their endorsements. However, this production is done well by subtly joining Jay-Z with the ABSOLUT and connecting each one’s passion behind their music/booze. Well done, ABSOLUT and Danny Clinch for teaming up to tell the Jay-Z story when he prepared for last year’s September 11 benefit concert at Madison Square Garden in the documentary fashion for this 14-minute short, than to say he drinks ABSOLUT.
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