Last weekend was x-games in Aspen. It’s X-games everyday in Jackson Hole. Here is some work we did to remind people going to I-70 resorts that Jackson Hole is beast. “Enjoy practice today” for westbound traffic and “How was practice today?” for skiers headed home.
I think its pretty incredible when non-advertising people make great advertising for brands they are deeply passionate about. This fan-made video is intended to showcase how truly amazing NASA is and how important their organization is. Their funding is directly reflected in large by public perception (i hope their marketing department takes good notes on this) and they have had budget cuts as a result. Maybe this wouldn’t have to happen with wonderful “ads” like this.
Anywho… enjoy this fan-made anthemic brand video for NASA. the writing is pretty baller. Also, read the authors note on the video too, interesting backstory and idea for changes.
If you celebrate Jared running the NYC marathon by eating a $5 footlong… I hate YOU too. Do people at Subway actually think this is worth the dollars to design and post?
I try to avoid putting advertising on here unless I find it extremely captivating. What I dig about this commercial is that they treated it as if it was a music video and not a method of selling someone something by hitting them over the head with offers or reinforcing the audience of what this product should be. Me likey.
I really dig the ad campaign Karsh + Hagan created for American Crew. The purpose of the campaign is to start a conversation with the audience about what causes hair loss. Its unique media buy helps draw the viewer into the messaging.
HOWEVER, HUGE HOWEVER, painting over one of Conor Harrington’s incredible murals, which has been respected and untouched on the corner of 13th and Washington, in NYC (one company even had the courtesy to paint their ad on a sheet of removable particle board so it wouldn’t harm it) since 2008’s Outsiders show. So by painting over this incredible street art, the appropriate question would be, “Does ruining incredible street art cause hair loss?” At least if that was the question, they would be recognizing this significance of this piece. And honestly, the messaging would get a lot of attention b/c of the vulnerability of street art. Instead, the art community rolls their eyes at advertising and it does nothing but pisses off the hair-bearing youth who will eventually grow into your demographic. Shouldn’t they be doing stencils on golf courses or malls anyway?